Work

Marketing

Year: 2012

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4623-2

Authors: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

Institutions: University of Münster, University of Bremen, HHL Leipzig Graduate School of Management

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239529026

FWCI: 14.36

Cites:

Cited by: 30

Related to: 10