Work

Marktforschung

Year: 2014

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-01864-1

Authors: Alfred Kuß, Raimund Wildner, Henning Kreis

Institutions: Freie Universität Berlin, GfK (Germany)

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239540071

FWCI: 3.259

Cites:

Cited by: 35

Related to: 10