Year: 2012
Type: other
Abstract: Citation (2012), "Advances in International Marketing", Swan, K.S. and Zou, S. (Ed.) Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing, Vol. 23), Emerald Group Publishing Limited, Bingley, p. ii. https://doi.org/10.1108/S1474-7979(2012)0000023021 Publisher: Emerald Group Publishing Limited Copyright © 2012, Emerald Group Publishing Limited Book Chapters Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing Advances in International Marketing Advances in International Marketing Copyright Page List of Contributors Introduction Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis? Design in the Experience Economy: Using Emotional Design for Service Innovation Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation Reestablishing Styling as a Prime Interest for the Management of Design Leadership Development by Design Designing Empowerment – Design Thinking for Social Impact Improving Collaborative Concept Evaluation Using Concept Aspect Profile Patent Rights: When Patent Protection May Either Encourage or Discourage Innovation Modeling the Impact of Commitment–Trust on Cooperation and Performance: The Specific Case of Exporter and Intermediaries Relationships The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market The Movement of Meaning Across Cultures: A Conceptual Model for Understanding Cross-Cultural Consumption Born Globals: How are they Different? About the Contributors
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4239553349