Work

Der Einsatz von Instrumenten zur Förderung von Brand Behavior

Year: 2011

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-7134-0_18

Authors: Tim Oliver Brexendorf, Torsten Tomczak, Joachim Kernstock, Sven Henkel, Daniel Wentzel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239583798

FWCI: 6.531

Cites: 23

Cited by: 21

Related to: 10