Work

Luxury Brand Marketing – The Experience Is Everything!

Year: 2017

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-51127-6_3

Authors: Glyn Atwal, Alistair Williams

Institutions: ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne, Johnson & Wales University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239778871

FWCI: 48.23

Cites: 24

Cited by: 137

Related to: 10