Work

Brand Loyalty

Year: 2015

Type: reference-entry

Source: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom090354

Authors: Barbara R. Lewis, Mark P. Healey

Institution: University of Manchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239806556

Cites: 5

Cited by:

Related to: 10