Work

Consumer's Purchase Decision Process: Stochastic Models

Year: 1969

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600307

Author: Tanniru R. Rao

Institution: University of Wisconsin–Milwaukee

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239832081

FWCI: 16.45

Cites: 5

Cited by: 34

Related to: 10