Work

Marketing is...

Year: 1992

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02725205

Author: Shelby D. Hunt

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240146326

FWCI: 7.056

Cites: 26

Cited by: 39

Related to: 9