Work

Olfaktorische Reize in der Markenkommunikation

Year: 2006

Type: book

Source: Gabler eBooks

DOI: 10.1007/978-3-8350-9431-4

Author: Jan Eric Rempel

Institutions: Springer Nature (Germany), Universität Hamburg, Justus-Liebig-Universität Gießen, Bielefeld University, University of St.Gallen, University of Bayreuth

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240162815

FWCI: 0.753

Cites:

Cited by: 20

Related to: 10