Work

Humanistic Marketing

Year: 2013

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137353290

Authors: Richard Varey, Michael Pirson

Institutions: University of Waikato, Fordham University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240185603

FWCI: 0.574

Cites:

Cited by: 16

Related to: 10