Work

Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior

Year: 2014

Type: article

Abstract: This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires were distributed to respondents by email and drop-off/pick-up method. The data then analyzed using structural equation modeling (SEM). All Hypothesis were supported. This research also provides the managerial implication and suggestion for future research.

Source: International Research Journal of Business Studies

DOI: 10.21632/irjbs.7.2.109-120

Authors: Shine Pintor S. Patiro, Sabrina O. Sihombing

Institution: Pelita Harapan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4240216366

FWCI: 1.069

Cites:

Cited by: 14

Related to: 10