Work

Retail-Branding — Strategischer Rahmen für das Handelsmarketing

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9160-7_25

Author: Dirk Morschett

Institution: Saarland University

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240455192

FWCI: 1.855

Cites: 16

Cited by: 6

Related to: 10