Work

Commodity Marketing

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-93029-3_1

Authors: Margit Enke, Martin Reimann, Anja Geigenmüller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240538582

FWCI: 2.013

Cites: 36

Cited by: 7

Related to: 10