Work

Marketing communications

Year: 2004

Type: book-chapter

DOI: 10.1007/978-0-230-21451-4_7

Authors: Jonathan Groucutt, Paul Griseri

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240567045

FWCI: 8.993

Cites: 3

Cited by: 71

Related to: 10