Work

Marketing

Year: 1999

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-94804-5

Author: Manfred Bruhn

Institution: University of Basel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240710710

FWCI: 11.85

Cites: 7

Cited by: 25

Related to: 10