Work

The effects of promotion activities on consumers' purchase intention in chain convenience stores

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Business Excellence

DOI: 10.1504/ijbex.2017.085005

Authors: Fan Yun Pai, Chien Ping Chen, Tsu Ming Yeh, Massoud Metghalchi

Institutions: National Changhua University of Education, Texas A&M University-Victoria, Dayeh University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240782013

FWCI: 0.795

Cites:

Cited by: 16

Related to: 10