Work

Analyse und Gestaltung komplexer Markenarchitekturen

Year: 2001

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-10829-0_28

Authors: Franz-Rudolf Esch, Sören Bräutigam

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240788541

FWCI: 21.87

Cites:

Cited by: 15

Related to: 10