Work

Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Year: 1998

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151928

Authors: Bernard L. Simonin, Julie A. Ruth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241015672

FWCI: 14.32

Cites:

Cited by: 473

Related to: 10