Work

Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning

Year: 2009

Type: reference-entry

Source: Kellogg School of Management eBooks

DOI: 10.4135/9781473971417

Authors: Mohanbir Sawhney, Kent Grayson, Patrick Dupress, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241086366

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