Work

Brand Management

Year: 2020

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780367172596

Authors: Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241265388

FWCI: 6.201

Cites:

Cited by: 27

Related to: 10