Work

Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar

Year: 1987

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220040306

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241405023

FWCI: 1.582

Cites: 15

Cited by: 168

Related to: 10