Work

Advertising Management

Year: 1960

Type: article

Source: Journal of Marketing

DOI: 10.2307/1248622

Authors: William L. Doremus, Neil H. Borden, Martin V. Marshall

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241492981

FWCI:

Cites:

Cited by: 13

Related to: 10