Work

Old Spice: Revitalizing Glacial Falls

Year: 2011

Type: reference-entry

Source: Kellogg School of Management eBooks

DOI: 10.4135/9781473971028

Authors: Derek Rucker, David Dubois

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241513063

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Related to: 10