Work

Pervasive Advertising

Year: 2011

Type: book-chapter

Source: Human-computer interaction series

DOI: 10.1007/978-0-85729-352-7_1

Authors: Jörg Müller, Florian Alt, Daniel Michelis

Institutions: Deutsche Telekom (Germany), Technische Universität Berlin, University of Stuttgart, Anhalt University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241875890

FWCI: 13.06

Cites: 26

Cited by: 26

Related to: 10