Work

Spokescharacters

Year: 2012

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367410102

Authors: Judith Anne Garretson Folse, Richard G. Netemeyer, Scot Burton

Institutions: Louisiana State University, University of Virginia, University of Arkansas at Fayetteville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242024540

FWCI: 13.68

Cites: 51

Cited by: 72

Related to: 10