Work

Application of Gaming in New Media Marketing

Year: 2018

Type: book

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-6064-7

Authors: Mishra, Pratika 1981-, Dham, Swati Oberoi 1983-

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242132932

FWCI: 0.873

Cites:

Cited by: 9

Related to: 10