Work

Mehrstufiges Marketing

Year: 2000

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-98083-1_5

Authors: Michael Kleinaltenkamp, Michael Rudolph

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242365314

FWCI: 2.752

Cites: 13

Cited by: 7

Related to: 10