Work

Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products

Year: 2017

Type: article

Source: International Journal of Business and Globalisation

DOI: 10.1504/ijbg.2017.087297

Authors: N.A. Musnaini, Sri Wahyuni Astuti, Badri Munir Sukoco, Syahmardi Yacob

Institutions: Universitas Airlangga, Padjadjaran University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242441603

FWCI: 0.495

Cites:

Cited by: 14

Related to: 10