Work

Luxury Brand Management

Year: 2012

Type: book

Source: Wiley eBooks

DOI: 10.1002/9781119199168

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242511211

FWCI: 4.443

Cites:

Cited by: 110

Related to: 10