Work

9 Culture and Beer Preferences

Year: 2011

Type: book-chapter

Study design: Observational Study

Source: Oxford University Press eBooks

DOI: 10.1093/acprof:oso/9780199693801.003.0009

Authors: Jill J. McCluskey, Sanatan Shreay

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242529180

FWCI: 1.494

Cites: 12

Cited by: 23

Related to: 10