Work

Grundbegriffe des Marketing

Year: 2001

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92986-0_1

Author: Alfred Kuß

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242534671

FWCI: 10.93

Cites: 3

Cited by: 15

Related to: 10