Work

Luxury Marketing

Year: 2012

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4399-6

Authors: Klaus-Peter Wiedmann, Nadine Hennigs

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242551777

FWCI: 3.077

Cites:

Cited by: 45

Related to: 10