Work

Handbuch Controlling der Kommunikation

Year: 2016

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-8349-3857-2

Authors: Bruhn, Manfred, Langner, Tobias, Esch, Franz-Rudolf

Institutions: EBS University of Business and Law, University of Wuppertal, University of Basel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242555006

FWCI: 2.949

Cites: 5

Cited by: 15

Related to: 10