Work

Integriertes Marketing

Year: 2001

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-94832-8

Authors: Rainer Busch, Rudolf Dögl, Fritz Unger

Institutions: Ludwigshafen University of Business and Society, Technical University of Applied Sciences Würzburg-Schweinfurt

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242567332

FWCI: 1.685

Cites: 2

Cited by: 26

Related to: 10