Work

Brand-Aid

Year: 2017

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucx058

Authors: Martin Reimann, Sandra Nuñez, Raquel Castaño

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4242582918

FWCI: 3.957

Cites: 79

Cited by: 29

Related to: 10