Work

Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Year: 1990

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379002700308

Authors: Punam Anand, Brian Sternthal

Institutions: Columbia University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334437668

FWCI: 12.19

Cites: 14

Cited by: 340

Related to: 10