Work

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Year: 2018

Type: book

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-6980-0

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242961486

FWCI: 0.768

Cites:

Cited by: 7

Related to: 10