Work

Grundlagen der Gestaltung der Kommunikationsleistung

Year: 1999

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-58256-1_6

Author: Olaf Plötner

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243069740

FWCI: 15.62

Cites: 9

Cited by: 10

Related to: 10