Work

Information Asymmetry and Hybrid Advertising

Year: 2013

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224371305000513

Authors: De Liu, Siva Viswanathan

Institutions: University of Minnesota, University of Maryland, College Park

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243078227

FWCI: 1.468

Cites: 32

Cited by: 7

Related to: 10