Work

Werbebudgetierung

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-82539-1_16

Authors: Hermann Simon, Martin Möhrle

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243197716

FWCI:

Cites: 12

Cited by: 14

Related to: 10