Work

Nutzenorientierte Marktsegmentierung

Year: 1998

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-96506-6

Author: Jesko Perrey

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243209193

FWCI: 3.937

Cites: 5

Cited by: 50

Related to: 10