Work

Integrated Marketing Communication

Year: 2011

Type: reference-entry

Source: Sage eBooks

DOI: 10.4135/9781412994156.n356

Authors: Linda E. Swayne, Mark Dodds

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243273753

Cites:

Cited by: 23

Related to: 10