Work

Ming Hsu

Year: 2018

Type: article

Abstract: Institute of Technology and now heads a neuroeconomics lab at Berkeley that studies consumer choice and social behavior.In this interview, we discuss how fMRI can be used to study the consumer brain and brand personality without resorting to biased self-reports.

Source: Berkeley Scientific Journal

DOI: 10.5070/bs3221037611

Author: Ming Hsu

Institution: University of California, Berkeley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4243313249

FWCI:

Cites: 3

Cited by:

Related to: 10