Work

Consumer ethnocentrism: A test of antecedents and moderators

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02894609

Authors: Subhash Sharma, Terence A. Shimp, Jeongshin Shin

Institution: University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of South Carolina

OpenAlex ID: W4243479277

FWCI: 20.31

Cites: 54

Cited by: 827

Related to: 10