Work

Sportmarketing

Year: 2001

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-09439-5_10

Authors: Herbert Woratschek, Klaus Beier

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243610232

FWCI: 2.187

Cites: 13

Cited by: 15

Related to: 10