Work

Who Is the Ama?

Year: 1956

Type: article

Source: Journal of Marketing

DOI: 10.2307/1248240

Author: Dik Warren Twedt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243720858

FWCI:

Cites:

Cited by: 26

Related to: 3