Work

Werbemanagement

Year: 1989

Type: book

Source: Physica-Verlag eBooks

DOI: 10.1007/978-3-642-47683-9

Author: Fritz Unger

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243732278

FWCI: 3.317

Cites:

Cited by: 11

Related to: 10