Work

Wirkung integrierter Kommunikation

Year: 2001

Type: book

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-322-95225-7

Author: Franz-Rudolf Esch

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243813352

FWCI: 6.764

Cites:

Cited by: 30

Related to: 10