Work

A New Positioning Typology

Year: 1985

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/1540-5885.240243

Author: C. Merle Crawford

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243827299

FWCI:

Cites:

Cited by: 46

Related to: 10