Work

Linking sports sponsorship with purchase intentions

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561122334455

Authors: Rala Kawas, Gerard P. Prendergast, Alex S.L. Tsang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244044866

FWCI:

Cites: 30

Cited by: 15

Related to: 10